Emello Press Preview – The ME Hotel
At CosmoLuxe Magazine, we love finding out about new brands and in this article, we’re bringing you Emello, a new luxury womenswear label. The Emello Press Preview.
The Event – Emello Press Preview
Location: The ME Hotel, 336-337 Strand. Radio Rooftop, 10th Floor.
Taking place in London at the ME Hotel, Strand. Radio Rooftop.
The event reflected the brand perfectly with views of the city skyline in the background as we looked through the luxury collection.
About Emello – The Luxury Womenswear Label
Emello is launching this coming Autumn and is a luxury, elegant brand providing you with superior craftsmanship and confidence.
Designed for the modern woman, designed by women. The fabrics are all luxurious, beautiful and used for the stunning silhouettes.
The brand will launch it’s exclusive debut collection on the 20th September 2025 with unrivalled elegance and quiet confidence.
The Founder – Emello The Luxury Womenswear Brand
Founded by entrepreneur, Victoria Price, the new loungewear label will provide effortless staples.
The brand will be retailed exclusively, online.
Creating Emello with a clear vision to create clothing that meets women where they are, powerfully present and constantly in motion.
A response to fast fashion, Emello is feminine, functional and rooted within authenticity.
Victoria Price: “We’re thrilled to launch the new label. Emello is designed for the modern woman.”
” The collection takes inspiration from the younger generation’s confidence to wear what makes them comfortable while capturing the elegance and quality that‘s in the quiet confidence you live in.“
“Our garments offer refined silhouettes, superior craftsmanship and materials that feel like a second skin. Designed with intention and worn with ease.“
“Emello will give women the wardrobe they deserve, one that’s high-performing, understated and multifaceted as they are.“
Collection from Emello
The collection from Emello will feature 42 pieces of elegance and ease.
Think of modern, luxury pieces that are staples for your wardrobe and fantastic for daily life to spontaneous lunches or even long-haul flights.
Bringing you wearability at it’s core. Take a look at just some of the collection.
Collection Includes
Knitted Co-ords
Ribbed Knit Zip Cardigans
V-Neck Sweaters – Cashmere Blends
Double-Layer Jersey Vests
T-Shirts
Wide-Leg Knit Trousers
Here are some of the key pieces within the collection.
Signature Forma Sculpting Leggings
Mello Lyocell Fleece Sets
Sorella Cashmere Cotton Half-Zip Sweater.
Accessories
Embroidered Cotton Socks
Cashmere Knitted Beanies
Artisan Tailored Caps
The colouring is all fantastic for their Autumn launch and features gorgeous creamy colours, velvety coffee brown, deep burgundy, oat-beige, muted taupe and a general, warm palette.
Where Is The Clothing Made?
The best part about Emello is that the brand is going against fast-fashion and paying attention to all the detail.
Produced in family-owned factories across Italy and Portugal, the collection is made up of skill, artistry and craftsmanship.
Finished by hand to ensure all the pieces are beautifully made and all made with care and love.
From Italian-spun Merino Wools and Cashmere, Lyocell Jerseys and Organic Cotton.
Gallery – Emello Press Preview
Overall, a wonderful event and fantastic preview ahead of the brand launch.
Additional Details
The campaign shoot has been styled by Leith Clark.
Images from the lifestyle shoot, credited to Ernesto Roman.
Images Credit: Emello
